{"product_id":"phlox-cool-water","title":"Phlox paniculata 'Cool Water' – Pale Pink Garden Phlox","description":"\u003cdiv style=\"max-width:640px;margin:0 auto;font-family:inherit;color:#2d3d2e;line-height:1.6;\"\u003e\n\u003cdiv style=\"margin-bottom:1.25rem;\"\u003e\n\u003cdiv style=\"font-size:0.75rem;text-transform:uppercase;letter-spacing:0.12em;color:#8a8a7a;margin-bottom:0.5rem;font-weight:500;\"\u003ePhlox paniculata · Garden Phlox\u003c\/div\u003e\n\u003cdiv style=\"font-size:1.75rem;font-weight:600;color:#1e2a1f;line-height:1.25;margin-bottom:0.25rem;\"\u003eCool Water\u003c\/div\u003e\n\u003cdiv style=\"font-style:italic;color:#8a8a7a;font-size:1rem;\"\u003ePastel pink panicles, fragrant through midsummer\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-wrap:wrap;gap:0.4rem;margin-bottom:1.75rem;\"\u003e\n\u003cspan style=\"padding:0.25rem 0.75rem;border-radius:30px;font-size:0.7rem;font-weight:600;letter-spacing:0.05em;text-transform:uppercase;background:#eef5ef;color:#2a5e38;white-space:nowrap;\"\u003ePerennial\u003c\/span\u003e\u003cspan style=\"padding:0.25rem 0.75rem;border-radius:30px;font-size:0.7rem;font-weight:600;letter-spacing:0.05em;text-transform:uppercase;background:#fdf3e0;color:#8a5a10;white-space:nowrap;\"\u003e☀️ Full sun \/ part shade\u003c\/span\u003e\u003cspan style=\"padding:0.25rem 0.75rem;border-radius:30px;font-size:0.7rem;font-weight:600;letter-spacing:0.05em;text-transform:uppercase;background:#e8f0e9;color:#3a5e40;white-space:nowrap;\"\u003e✂️ Cut flower\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp style=\"margin:0 0 1.75rem 0;font-size:0.95rem;color:#2d3d2e;\"\u003eConical panicles open almost white with the faintest pink blush, then deepen into a soft pastel pink as the blooms mature — a gentle, shifting palette that keeps the border looking fresh for weeks on end. 'Cool Water' carries its fragrant flowers on sturdy, upright stems above long green leaves, and its scent perfumes summer evenings from July through September.\u003c\/p\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:repeat(2,1fr);gap:1.1rem 2rem;margin-bottom:1.75rem;padding:1.25rem 0;border-top:1px solid #dde0d4;border-bottom:1px solid #dde0d4;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"font-size:0.68rem;text-transform:uppercase;letter-spacing:0.1em;color:#8a8a7a;margin-bottom:0.25rem;font-weight:500;\"\u003eHeight\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.95rem;color:#1e2a1f;\"\u003e70–80 cm\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"font-size:0.68rem;text-transform:uppercase;letter-spacing:0.1em;color:#8a8a7a;margin-bottom:0.25rem;font-weight:500;\"\u003ePlants per pack\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.95rem;color:#1e2a1f;\"\u003e1 plant\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"font-size:0.68rem;text-transform:uppercase;letter-spacing:0.1em;color:#8a8a7a;margin-bottom:0.25rem;font-weight:500;\"\u003eSoil\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.95rem;color:#1e2a1f;\"\u003eFertile, sandy-loam, well-drained\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"font-size:0.68rem;text-transform:uppercase;letter-spacing:0.1em;color:#8a8a7a;margin-bottom:0.25rem;font-weight:500;\"\u003eEstablishment\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.95rem;color:#1e2a1f;\"\u003e4–6 weeks\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"font-size:0.68rem;text-transform:uppercase;letter-spacing:0.1em;color:#8a8a7a;margin-bottom:0.25rem;font-weight:500;\"\u003eFamily\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.95rem;color:#1e2a1f;\"\u003ePolemoniaceae (phlox family)\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"font-size:0.68rem;text-transform:uppercase;letter-spacing:0.1em;color:#8a8a7a;margin-bottom:0.25rem;font-weight:500;\"\u003eFlower colour\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.95rem;color:#1e2a1f;\"\u003ePale to pastel pink, fragrant\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:1.75rem;\"\u003e\n\u003cdiv style=\"font-size:0.68rem;text-transform:uppercase;letter-spacing:0.1em;color:#8a8a7a;margin-bottom:0.75rem;font-weight:500;\"\u003ePlanting \u0026amp; flowering calendar\u003c\/div\u003e\n\u003cdiv style=\"display:flex;gap:3px;margin-bottom:0.35rem;\"\u003e\n\u003cdiv style=\"flex:1;height:8px;border-radius:4px;background:#eeede8;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"flex:1;height:8px;border-radius:4px;background:#eeede8;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"flex:1;height:8px;border-radius:4px;background:#eeede8;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"flex:1;height:8px;border-radius:4px;background:#5a7a62;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"flex:1;height:8px;border-radius:4px;background:#5a7a62;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"flex:1;height:8px;border-radius:4px;background:#eeede8;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"flex:1;height:8px;border-radius:4px;background:#8aaa90;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"flex:1;height:8px;border-radius:4px;background:#8aaa90;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"flex:1;height:8px;border-radius:4px;background:#8aaa90;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"flex:1;height:8px;border-radius:4px;background:#5a7a62;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"flex:1;height:8px;border-radius:4px;background:#eeede8;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"flex:1;height:8px;border-radius:4px;background:#eeede8;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;gap:3px;margin-bottom:0.75rem;\"\u003e\n\u003cdiv style=\"flex:1;text-align:center;font-size:0.6rem;color:#8a8a7a;font-weight:500;\"\u003eJ\u003c\/div\u003e\n\u003cdiv style=\"flex:1;text-align:center;font-size:0.6rem;color:#8a8a7a;font-weight:500;\"\u003eF\u003c\/div\u003e\n\u003cdiv style=\"flex:1;text-align:center;font-size:0.6rem;color:#8a8a7a;font-weight:500;\"\u003eM\u003c\/div\u003e\n\u003cdiv style=\"flex:1;text-align:center;font-size:0.6rem;color:#8a8a7a;font-weight:500;\"\u003eA\u003c\/div\u003e\n\u003cdiv style=\"flex:1;text-align:center;font-size:0.6rem;color:#8a8a7a;font-weight:500;\"\u003eM\u003c\/div\u003e\n\u003cdiv style=\"flex:1;text-align:center;font-size:0.6rem;color:#8a8a7a;font-weight:500;\"\u003eJ\u003c\/div\u003e\n\u003cdiv style=\"flex:1;text-align:center;font-size:0.6rem;color:#8a8a7a;font-weight:500;\"\u003eJ\u003c\/div\u003e\n\u003cdiv style=\"flex:1;text-align:center;font-size:0.6rem;color:#8a8a7a;font-weight:500;\"\u003eA\u003c\/div\u003e\n\u003cdiv style=\"flex:1;text-align:center;font-size:0.6rem;color:#8a8a7a;font-weight:500;\"\u003eS\u003c\/div\u003e\n\u003cdiv style=\"flex:1;text-align:center;font-size:0.6rem;color:#8a8a7a;font-weight:500;\"\u003eO\u003c\/div\u003e\n\u003cdiv style=\"flex:1;text-align:center;font-size:0.6rem;color:#8a8a7a;font-weight:500;\"\u003eN\u003c\/div\u003e\n\u003cdiv style=\"flex:1;text-align:center;font-size:0.6rem;color:#8a8a7a;font-weight:500;\"\u003eD\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;gap:1.25rem;font-size:0.75rem;color:#8a8a7a;\"\u003e\n\u003cdiv style=\"display:flex;align-items:center;gap:0.4rem;\"\u003e\n\u003cdiv style=\"width:14px;height:8px;border-radius:3px;background:#5a7a62;\"\u003e\u003c\/div\u003ePlant\u003c\/div\u003e\n\u003cdiv style=\"display:flex;align-items:center;gap:0.4rem;\"\u003e\n\u003cdiv style=\"width:14px;height:8px;border-radius:3px;background:#8aaa90;\"\u003e\u003c\/div\u003eBloom\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:1.25rem;padding:0 0 0 1rem;border-left:3px solid #5a7a62;\"\u003e\n\u003cdiv style=\"font-size:0.7rem;text-transform:uppercase;letter-spacing:0.1em;font-weight:600;margin-bottom:0.5rem;color:#5a7a62;\"\u003e💡 Growing tips\u003c\/div\u003e\n\u003cp style=\"margin:0;font-size:0.9rem;line-height:1.65;color:#2d3d2e;\"\u003ePlant in April–May or in early autumn in fertile, moderately moist, well-drained soil. Choose a sunny or lightly shaded spot with good air circulation — this reduces the risk of powdery mildew, phlox's main nuisance. Water deeply at the base during dry spells and avoid wetting the foliage. A spring mulch keeps roots cool and locks in moisture. Deadhead spent panicles promptly to encourage a second flush of flowers later in the season. Fully frost-hardy across the Baltic region, the clumps improve year on year and can be lifted and divided every 3–4 years to keep them vigorous.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:0 0 0 1rem;border-left:3px solid #f0b429;margin-bottom:1.5rem;\"\u003e\n\u003cdiv style=\"font-size:0.7rem;text-transform:uppercase;letter-spacing:0.1em;font-weight:600;margin-bottom:0.5rem;color:#b88000;\"\u003e✂️ For cutting\u003c\/div\u003e\n\u003cp style=\"margin:0;font-size:0.9rem;line-height:1.65;color:#2d3d2e;\"\u003eCut when around half the florets on the panicle have opened — the rest will continue to unfurl in the vase for 5–7 days of fragrant bloom. Sear the stem ends briefly in hot water to improve water uptake. The evolving white-to-pink palette makes 'Cool Water' a beautiful partner to roses, cosmos, and grasses in romantic summer bouquets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Aventari","offers":[{"title":"Default Title","offer_id":53779740950855,"sku":null,"price":2.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/0831\/8791\/files\/Baltic-Flowers-Phlox-Cool-Water-3.jpg?v=1777047733","url":"https:\/\/balticflowers.com\/products\/phlox-cool-water","provider":"Baltic Flowers","version":"1.0","type":"link"}